three:seven is a veteran owned company, born with one goal in mind: to share and spread the mindset and motivation forged and cast whilst serving in the British Army.

A brand for everyone, no matter what your background, no matter your profession, no matter your goals…

We aim to bring something positive to the every day hero with our apparel: a mindset shift!

Not just another cool piece of clothing, but something that inspires, motivates, pushes and supports those on their journey of self development and for those who send it every single day!

Sharing in the hard earned lessons of life, work, fitness and relationships with you, we know life is a tough and cruel school, where every day we come across challenges and adversity that we must endeavour to triumph in.

three:seven will be there with you every step of the way, bringing you the mindset and the motivation to help you keep fucking pushing.

From serving in a light infantry battalion and proud member of reconnaissance (RECCE) platoon, we pass on the many lessons that were taught (and gladly received) on the value of hard work, attention to detail, discipline and knowing that always aiming to exceed the standards in both your mental and physical capability, can give you the edge and turn the tide in your favour in any situation.

Whether you are in the military or veteran, a first responder, working a tough, arduous or dangerous job, showing up to destroy your sessions at the gym every single day, fighting to level up in your career, in your relationship or just trying to lock the fuck in and become a beast: we got you!