three:seven is a veteran owned company, born with one goal in mind: to share and spread the mindset and motivation forged and cast whilst serving in the British Army.

A brand for everyone, no matter what your background, no matter your profession, no matter your goals…

We aim to bring something positive to the every day hero with our apparel: a mindset shift!

Not just another cool piece of clothing, but something that inspires, motivates, pushes and supports those on their journey of self development and for those who send it every single day!

Sharing in the hard earned lessons of life, work, fitness and relationships with you, we know life is a tough and cruel school where every day we come across challenges and adversity that we must endeavour to triumph in.

three:seven will be there with you every step of the way, bringing you the mindset and the motivation to help you keep fucking pushing.

After serving in a British Infantry regiment and as part of the Battalion's Reconnaissance platoon (RECCE), we hope to pass on the many lessons that were taught (and gladly received) on the value of hard work, attention to detail, mental fortitude, discipline and always pushing to exceed the standards expected, in both your mental and physical capability...

three:seven works every single day to practice what we preach, to hold ourselves to the standards that are expected of us and we want to share both the mindset and the journey with you!

Whether you are in the military or a veteran, a first responder, working a tough, arduous or dangerous job, showing up to destroy your sessions at the gym every single day like the animal that you are, fighting to level up in your career, in your relationship or just trying to lock the fuck in and become a beast: we got you!